The best AI features I have shipped are boring: an assistant that answers sizing questions from a product catalogue, a search box that understands intent, an internal tool that drafts responses a human approves. No magic — just hours saved every week.
Ground it or do not ship it
A support assistant is only useful when it answers from your actual content — catalogue, policies, docs — with sources attached and a clean handoff to a human when confidence drops. Retrieval first, generation second.
Measure AI features like any other feature: time saved, tickets deflected, revenue moved.
If any of this maps to a project you are planning, I am happy to talk it through — no pitch, just a second pair of eyes. Start a conversation
