A global storefront for natural and lab-grown diamonds — over a million certified stones, searchable and inspectable down to ASET imaging.
Overview
Diavaia sells certified natural and laboratory-grown diamonds worldwide, with a catalogue of more than a million stones sourced from supplier feeds and presented with professional-grade imaging.
The challenge
Diamond retail lives or dies on trust and findability: buyers filter by cut, carat, colour, clarity, and price across a constantly changing inventory — and expect every stone to carry its certification and imagery.
The approach
The storefront is built around fast, faceted diamond search: shape-first navigation, live filtering, and detail pages that surface certificates, ASET imaging, and side-by-side comparison.
The build
A multilingual, multi-currency storefront backed by automated supplier inventory feeds, with wishlists, comparison tooling, and a concierge flow for high-value enquiries.
Results
- 1.3M+ certified diamonds browsable with faceted search
- Automated supplier feeds keep inventory continuously in sync
- Multilingual, multi-currency shopping experience
“A million diamonds used to be our biggest selling point and our biggest headache. Now buyers filter the whole catalog in a blink, every stone they see is actually in stock, and HEZ shipped it all in two months.”
